Web Marketing

What is Internet Marketing?

Online Marketing is application of Internet and associated innovations to attain the organization's marketing objectives.

Internet Marketing has to do with the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a product and services, offer info to prospective customers and to reach various geographical areas and specific niche markets.

CLIENT focused marketing is the key for success of any organization. Focusing on consumer wants and needs will assist a service to please in fact to thrill its customers better and efficiently. Since getting a new client is expensive than keeping the existing consumer, Building close relationships and maintaining existing clients is very essential.
Web marketing is best utilized in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is very essential.

Internet Marketing Tools

Online Search Engine Marketing

Online search engine marketing is very important because 85% of Internet surfers use online search engine to find brand-new sites. Research study reports reveal that most of online purchases originate from online search engine. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.

E-mail Marketing

E-mail marketing can be used to drive sales, supply customer service and to build close relationships with the consumers. E-mail marketing is a cost efficient Internet Marketing tool and the results can be quickly determined. If we are to lease an E-mail list from an outdoors source the action rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of complimentary and cost reliable marketing due to the fact that you pay just for efficiency.

Banner Advertising

Banner marketing was very much popular and click through rates were around 25% when its present for the very first time in 1994. At present we can't expect a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not satisfying banner marketing still considers as an efficient branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium could be used to get the word out about your organisation amongst the target market. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of details about brand-new sites. Hotmail is among the very first examples of Viral Marketing.

Promotion

Promotion is about producing awareness, developing trust and reliability. Online press release distribution plays the main function in this.

Browse Engine marketing is important due to the fact that 85% of Internet internet users utilize search engines to find new websites. E-mail marketing can be used to drive sales, supply client service and to build close relationships with the customers. E-mail marketing is an expense efficient Internet Marketing tool and the results can be quickly determined. Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of details about brand-new sites.